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Part of Turtle Wax's strategy to forge new co-branding and licensing partnerships.
July 25, 2017
By: Christine Esposito
Editor-in-Chief
Turtle Wax and Scrub Daddy have annnounced a co-branding deal as product developers have created Turtle Wax M.A.X. Power Hand Cleaning Sponges powered by Scrub Daddy. “The new M.A.X. Power Hand Cleaning Sponges deliver on two of Turtle Wax's core principles: that new products must be innovative and solution-driven for the consumer,” said Daren Herbert, chief marketing officer at Turtle Wax. “The partnership with Scrub Daddy is part of our ongoing strategy to forge new ...
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